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Turns Out You Can Bullshit a Bullshitter

Purveyors of BS are likely to eat it up, too, new research finds

Robert Roy Britt
3 min readMar 9, 2021

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The common wisdom that you can’t bullshit a bullshitter is a bunch of BS. Rather, people who habitually exaggerate stories and distort facts with the intent to persuade or impress others are more likely than straight shooters to be fooled by misinformation themselves, a new study of people in the US and Canada finds.

“It probably seems intuitive to believe that you can’t bullshit a bullshitter, but our research suggests that this isn’t actually the case,” says Shane Littrell, a cognitive psychology PhD candidate at the University of Waterloo in Canada and lead author of the research paper, published in the British Journal of Social Psychology. “In fact, it appears that the biggest purveyors of persuasive bullshit are ironically some of the ones most likely to fall for it.”

Psychiatrists have long understood that bullshit isn’t always pure baloney, and that purveyors of BS can seed the spread of misinformation like a bad virus.

“It’s constructed in order to appear meaningful, though on closer examination, it isn’t,” explains Joe Pierre, MD, a UCLA professor of psychiatry and behavioral sciences. Scientists in fact distinguish between bullshit and outright lies, which we’re all capable of

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Robert Roy Britt
Robert Roy Britt

Written by Robert Roy Britt

Editor of Wise & Well on Medium + the Writer's Guide at writersguide.substack.com. Author of Make Sleep Your Superpower: amazon.com/dp/B0BJBYFQCB

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