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That's an insightful observation, Karol, and it's probably true on many fronts. Total aside, but long headlines like this are often truncated on some applications and devices, and you've reminded me how important it is to consider the construction and flow of a headline, not just the words in it. I used to teach reporters that the first word in a headline is the most important, because we humans have short attention spans, and we're always looking for a reason to, in a word or two, move on.

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Robert Roy Britt
Robert Roy Britt

Written by Robert Roy Britt

Editor of Wise & Well on Medium + the Writer's Guide at writersguide.substack.com. Author of Make Sleep Your Superpower: amazon.com/dp/B0BJBYFQCB

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