I hear you, Bob. There is a lot of nuance in all this, and I appreciate you sharing your views. My overarching sense is that as with cigarettes back in the day, UPFs are being marketed as anything from benign to healthy, and they are not healthy. I believe consumers get plenty of messaging to lure them to buy UPFs, and so they deserve to sometimes hear an unvarnished accounting of the risks, to know just how industrialized some of this "food" is, then they can make their own decisions. I agree that some foods have been erroneously demonized in the past (I've written about the flip-flopping on eggs, for example, and I extol their nutritional virtues.) There's so much information out there that it can be hard to know what to believe, but from where I sit, the science linking UPFs to disease is profound. I do hope my articles adds to the conversation in a helpful way, and I will continue to watch for relevant new research. Thanks for weighing in.