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How Quickly We Forget: False Memories Form Fast

Robert Roy Britt
Wise & Well
Published in
6 min readApr 5, 2023

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Image: Pexels/SHVETS production

Your fondest memories are liable to be works of notable fiction, perhaps based on a true story, but often glaringly embellished and stunningly inaccurate.

The stories we tell ourselves—including what might’ve begun as raw, factual recollections of, say, a car crash we saw moments ago or a new colleague we met last month—can be flawed from the outset, as our initial perceptions are skewed by what we already know and our expectations of what reality should look like. So begins a series of mental foibles that create totally erroneous memories that we nonetheless hold fast to.

New research reveals how quickly our brains can twist an observation into a falsehood.

Within two seconds, an obvious visual fact can be literally reversed to become its opposite in memory — especially if the observation doesn’t fit our expectations, a set of new experiments has revealed.

Participants were given a challenging task: remember sets of unrelated letters, in specific locations, with some of the letters being reversed (appearing backward). Within a second, they’d…

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Wise & Well
Wise & Well

Published in Wise & Well

Science-backed insights into health, wellness and wisdom, to help you make tomorrow a little better than today.

Robert Roy Britt
Robert Roy Britt

Written by Robert Roy Britt

Editor of Wise & Well on Medium + the Writer's Guide at writersguide.substack.com. Author of Make Sleep Your Superpower: amazon.com/dp/B0BJBYFQCB

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