How a Medium Article Hit №1

The story behind the most popular story in March

Sometimes a writer gets it all right, and a story takes off. We often can’t know for sure why one soars and another flops. But every now and then, the reasons a story hits the mark are clear. This is a brief case study of one such article on Medium.

Kathleen Murphy’s article The Brain Science Behind Aging and Forgetting was Medium’s №1 most-read story in March. The article has received ~13,000 claps ~200 comments.