Don’t Buy into the ‘Toddler Milk’ Thing, Researchers Say
Heavy marketing pushes sugary “formula” kids don’t need
4 min readFeb 4, 2020
Sugary milk aimed at toddlers is increasingly being marketed as a transitional drink for kids 12 to 36 months old and coming off breast milk or infant formula. Advertising dollars for the products quadrupled over a 10-year period as sales more than doubled, according to a new…