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Don’t Buy into the ‘Toddler Milk’ Thing, Researchers Say

Heavy marketing pushes sugary “formula” kids don’t need

Robert Roy Britt
4 min readFeb 4, 2020

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Sugary milk aimed at toddlers is increasingly being marketed as a transitional drink for kids 12 to 36 months old and coming off breast milk or infant formula. Advertising dollars for the products quadrupled over a 10-year period as sales more than doubled, according to a new

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Robert Roy Britt

Editor of Aha! and Wise & Well on Medium + the Writer's Guide at writersguide.substack.com. Author of Make Sleep Your Superpower: amazon.com/dp/B0BJBYFQCB